Consumers have different needs in each of the 26 countries where we operate. For them, we develop our own brands adapted to local markets (as La Antigua Lavandera…). That’s why we like to call ourselves a “multilocal” company.
We manufacture top brands
A+ introduced by Ariel*
A brand that guarantees innovation and maximum effectiveness in Sweden, Denmark, Norway, Finland and Portugal.
*Brand is temporarily licensed by Procter&Gamble in Portugal, Sweden, Denmark, Norway & Finland.
Gama introduced by Vizir*
The detergent brand for Germany and Switzerland that cleans, cares and freshens the laundry at a good price.
*Brand is temporarily licensed by Procter&Gamble in Switzerland and Germany.
Our Spanish brand for household care; the only one on the market to unite efficiency and tradition.