A+

A brand that guarantees innovation and maximum effectiveness in Sweden, Denmark, Norway, Finland and Portugal.

A +

Product Range

A+ powder

POWDER

In Portugal, available in Original and Fresh Sensations, in different formats.
In Nordic countries, available in Regular, Colour and Traditional.

A Plus Swan Powder

SWAN POWDER

Formulas with the eco certification Nordic Swan that offer high performance at low temperaturas. Available in the Nordic countries in White, Colour, Sensitive Colour and A+ Essential with a new formula more concentrated.
Also, all our packs are 100% recycled and reciclable.

A+ Capsules

CAPSULES

The most innovative capsule format Active4 Caps, that removes though stains, with a compact solution that allows high performance and offers an extra benefit in each variety: Optimal / White with ultra-Brightness, Color with Anti-transfer colour technology and Fresh Flower / Mountain Breeze with extra fragrance boost.

A+ Doypack

DOYPACK (ECO PACK)

Refill format, a more sustainable packaging solution, available in the Nordic countries in White, Colour and Sensitive Colour. Now also in Portugal with Optimal and Fresh Flowers varieties.

A+

SWAN LIQUIDS

In the Nordic countries, available in different sizes and varieties: Colour, White, Black and Sensitive White and Colour. Bottles made of 99% recycled plastic and Nordic Swan formulas of high performance.

A+

LIQUID

In Portugal, available in different sizes and varieties: Optimal with Bio Enzymes, Fresh Flowers, Mountain Breeze, Color and Baby.
In the Nordics, available A+ Traditional, efficient for white & colour.

A+ Stain Remover

A+ ACTIVE5 STAIN REMOVER

A+ now also as a stain remover! A 5-benefit complete formula that will ensure a perfect elimination of stains and bad odor neutralization. Available in Portugal and Nordic countries in spray and powder.

A+ Pro Nature

A+ PRO NATURE

Efficiency and sustainability! Formulated with natural ingredients and a bottle made of 100% recycled plastic. Available in 16 washes liquid format in Nordics and available in Portugal:
Liquids format of 50 and 80 washes.
Capsules format of 22 and 56 washes.

A+ Hygiene

A+ HYGIENE

For greater hygiene when washing your clothes! With odor neutralizing technology and hygienic essential oils.
Available in Portugal:
Liquids format of 50 and 80 washes.
Capsules format of 22 and 56 washes.